Work

Kast Media

I created Kast Media in 2016.

We became the 9th-largest podcast network in the world. We launched the podcast careers of many of today's top 100 podcasts, who have gone on to sign deals worth tens-to-hundreds of millions. We built a powerful catalog of intellectual property, empowered and amplified fun, meaningful, and impactful conversations. From 2019 - 2022, we paid out creators more than $30M in ad revenue.

But then, when we failed, we ended up hurting Creators.

Now, we're on a mission to use the pain of our failure to show the industry a better way forward.

I wrote an Open Letter to the Creator Economy detailing my opinion of the reform needed.

Survivorship Bias

My new series, Survivorship Bias, will aim to take an unblinking, warts-and-all view of performance and process. To balance the survivorship bias inherent in our media and storytelling diet, and show the grind as it truly is.

Sign up to be notified when it launches.

Brand-Work

I work with major brands to manage creative and digital marketing campaigns. I honed my toolset on the creative side, launching powerhouse podcast brands like Impaulsive with Logan Paul, The Portal with Eric Weinstein, On Purpose with Jay Shetty, The Viall Files, The Sarah Silverman Podcast, The Opportunist, Vigilante, and many more.

Now, I also turn those skills to help brands create and scale impact.

Together, my team and I have executed strong top and bottom-of-funnel strategies, driving high ROI across campaigns.

If you're interested in working together, reach out via brands@colinpthomson.com.

Newsletter

This is my newsletter. It's still taking shape. Sign up if you want. Why not?

My Open Letter

Leveraging the painful failure of Kast, I now advocate for a stronger ecosystem of protection for creators in "We Owe Creators Better: An Open Letter to the Creator Economy."